The term "consumer behavior" describes two different kinds of consumers: ________ and ________ consumers.
A) non-profit; government
B) non-profit; for profit
C) personal; organizational
D) government; private
E) organizational; private

Question

Quizplus · Accepted Answer

Consumer behavior can be divided into two categories: personal consumer behavior, which refers to the behavior of individual consumers when making purchasing decisions, and organizational (or business-to-business) consumer behavior, which refers to the behavior of organizations making purchasing decisions on behalf of their business. The other answer choices are not relevant or accurate descriptions of the two types of consumer behavior.

The Term "Consumer Behavior" Describes Two Different Kinds of Consumers