The ________ orientation in business assumes that consumers are mostly interested in product availability at low prices.
A) marketing
B) societal
C) product
D) production
E) technology

Question

Quizplus · Accepted Answer

The production orientation in business assumes that consumers are mostly interested in product availability at low prices. This means that the focus is on producing large quantities of products efficiently and at a low cost to meet consumer demand. Quality and design considerations may be secondary to cost and availability.

The ________ Orientation in Business Assumes That Consumers Are Mostly