Today, "if it plays in Albany, NY, it will play anywhere" is better test marketing advice for marketers who used to say that about Peoria.

Question

Quizplus · Accepted Answer

The phrase "if it plays in Peoria, it will play anywhere" used to be a popular test marketing strategy, but it has since been replaced by the new phrase "if it plays in Albany, NY, it will play anywhere." Therefore, the statement is true.

Today, "If It Plays in Albany, NY, It Will Play