The oldest form of segmentation is geographic.

Question

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Geographic segmentation divides a market into different geographic units, such as countries, regions, cities, or neighborhoods, based on location-related factors, such as climate, culture, language, population size, density, and urbanization. Geographic segmentation was used even before the modern marketing era, and it is still a relevant and useful way to segment some markets, especially those with substantial variations in geography-related preferences and needs. However, modern marketers have developed many other forms of segmentation, such as demographic, psychographic, behavioral, and technographic segmentation, that complement or replace geographic segmentation, depending on the nature of the product, the target audience, and the marketing goals.

The Oldest Form of Segmentation Is Geographic