By too narrowly defining a market with excessive segmenting marketers may become inefficient in their ability to buy media, create different advertising, or obtain distribution channels.

Question

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When marketers excessively segment a market, they may struggle to efficiently buy media or create different advertising due to the fragmentation of their target audience. Additionally, it may be difficult to obtain effective distribution channels with such a narrow focus.

By Too Narrowly Defining a Market with Excessive Segmenting Marketers