Positioning is finding ways to get inside the minds of consumers.

Question

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Positioning is a marketing strategy where a brand or product tries to create a distinct image in the minds of consumers. This involves identifying the unique value that the brand offers and emphasizing it in the marketing messaging to differentiate it from competitors and create a connection with the target audience. So, positioning is essentially about getting inside the minds of consumers and influencing their perceptions and buying decisions.

Positioning Is Finding Ways to Get Inside the Minds of Consumers