Ries and Trout suggest the first question advertisers should ask as they think about positioning is what position, if any, do we already own in the prospect's mind?
Correct Answer:
Verified
Q59: Nyquil is an example of:
A)a test product
Q60: In positioning, you must:
A)avoid segmentation.
B)fit the product
Q61: Customer value is at the heart of
Q62: Product-user segmentation is a strategy based on
Q63: Niche marketing is another term for marketing
Q65: Estimates for the 2010 census show that
Q66: Ancestry, education and immigrant are categories data
Q67: Spending, household income, birthrate and aging are
Q68: Today, "if it plays in Albany, NY,
Q69: There is not much difference between generations
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