In positioning, you must:
A)avoid segmentation.
B)fit the product into the lifestyle of the buyer.
C)minimize advertising.
D)never modify the product in order to keep niche clients loyal.
E)do pretesting and posttesting.

Question

Quizplus · Accepted Answer

Positioning is all about creating a distinctive image and unique place in the mind of the target customer. To achieve this, you must fit the product into the lifestyle of the buyer, understanding their needs and wants. Segmentation, advertising, and modifying the product could also be important, but they are not the main focus of positioning. Pretesting and posttesting could be helpful in evaluating the effectiveness of the positioning strategy, but they are not mandatory. Therefore, option B is the best choice.

In Positioning, You Must