In 2006,Coca-Cola introduced Coke Zero in Great Britain in order to appeal to British men who do not drink diet drinks because they consider them feminine beverages.The product was dubbed "Bloke Coke" by the British media.
-Refer to Coca-Cola.For Coke Zero in Great Britain British men who disdain diet drinks would be best classified as which of the following?
A)market sample
B)target market
C)perceived market
D)functional market

Question

Quizplus · Accepted Answer

A target market is a group of people for which an organization designs,implements,and maintains a marketing mix.

In 2006,Coca-Cola Introduced Coke Zero in Great Britain in Order