Tower Fasteners developed a commanding position in the fastener industry by having in stock over 150,000 different types of fasteners.Tower's primary market is defined as companies with a need for specialized fasteners.Which of the following is NOT a characteristic of the buying organization that Tower can use for segmentation?
A)psychographic variables.
B)the method the company uses to make purchases.
C)geographic location.
D)personal characteristics of purchase decision makers.

Question

Quizplus · Accepted Answer

Psychographic variables are used in the consumer market.

Tower Fasteners Developed a Commanding Position in the Fastener Industry