Business marketers focus on four broad market segments.Which of the following is NOT one of those segments?
A)institutions
B)producers
C)households
D)governments

Question

Quizplus · Accepted Answer

The four broad market segments in business marketing are institutions (such as schools and hospitals), producers (such as manufacturers and farmers), governments (local, state, and federal), and resellers (distributors and wholesalers). Households are not a part of these segments as they are a part of the consumer market.

Business Marketers Focus on Four Broad Market Segments