Ayres Corporation Ayres Corporation makes airplanes.It sells about 50 planes a year to be used as crop dusters.It sells another 75 a year to delivery companies.In addition,it manufactures another dozen or so that are used for fire fighting,and it sells about six a year for military transport purposes.
-Refer to Ayres Corporation.What type of targeting strategy is Ayres using?
A)demand positioning
B)concentrated targeting
C)undifferentiated targeting
D)multisegment targeting

Question

Quizplus · Accepted Answer

Ayres has chosen at least four well-defined markets to target.

Ayres Corporation Ayres Corporation Makes Airplanes