Today's typical recreation vehicle owner is white,50 years old,and married.With a mean household income of $71,900,typical recreation vehicle owners are more affluent than average and tend to own their homes.They spend approximately 19 days a year in their rolling homes.On the way,they're more likely than average to listen to country music,easy listening,or all-talk radio.They also prefer Velveeta to ricotta or feta cheese.This describes which of the following for recreation vehicles?
A)market audience
B)market differentiation
C)perceived market
D)target market

Question

Quizplus · Accepted Answer

The market audience is a group of people or organizations for which an organization designs,implements,and maintains a marketing mix intended to meet the needs of that group.

Today's Typical Recreation Vehicle Owner Is White,50 Years Old,and Married