What is the term for the process of grouping customers into market segments according to what is sought from the product?
A)benefit segmentation
B)value-added segmentation
C)lifestyle segmentation
D)macrosegmentation

Question

Quizplus · Accepted Answer

Benefit segmentation is the process of grouping customers based on the benefits they are seeking from a product or service. This allows marketers to tailor their marketing efforts to specific groups of customers who are looking for particular benefits, rather than using a one-size-fits-all approach. Value-added segmentation refers to grouping customers based on the additional value they receive beyond the basic features of the product or service. Lifestyle segmentation divides customers based on their lifestyles and interests. Macrosegmentation is a broader approach that looks at larger groups of customers, such as geographic regions or demographic characteristics.

What Is the Term for the Process of Grouping Customers