Why are many retail firms interested in customer loyalty cards and programs?
A)Roughly 80 percent of the profit comes from 20 percent of the sales.
B)Roughly 80 percent of a firm's customers are repeat business.
C)Roughly 50 percent of a firm's customers purchase 80 percent of the sales volume of the product.
D)Roughly 20 percent of a firm's customers purchase 80 percent of the sales volume of the product.

Question

Quizplus · Accepted Answer

The 80/20 principle proposes that a minority of a firm's customers purchase a majority of the volume of the product.

Why Are Many Retail Firms Interested in Customer Loyalty Cards