Having segmented a given market,the firm then determines which segments to target by using the _____ matrix.
A)environmental position/market attractiveness
B)environmental position/technological position
C)competitive position/environmental position
D)market attractiveness/competitive position

Question

Quizplus · Accepted Answer

The market attractiveness/competitive position matrix (also known as the Boston Consulting Group matrix) is a commonly used tool to determine which segments to target. It assesses market attractiveness based on factors such as growth rate, market size, and profitability, and competitive position based on factors such as market share, brand strength, and customer loyalty. The segments that fall into the "high market attractiveness/high competitive position" quadrant are generally the most attractive for the firm to target.

Having Segmented a Given Market,the Firm Then Determines Which Segments