Which of the following steps involved in the construction of a market attractiveness/business position matrix requires that evidence-typically both qualitative and quantitative data-be collected to objectively assess each of the identified criteria to measure market attractiveness?
A)Choose criteria to measure market attractiveness and competitive position
B)Assess the current position of each potential target market on each factor
C)Project future position for each segment
D)Rate segments on each factor and plot results on matrices

Question

Quizplus · Accepted Answer

The step that requires evidence, both qualitative and quantitative data, to objectively assess each criteria and measure market attractiveness is "Rate segments on each factor and plot results on matrices", which is option D. The other options indicate different steps involved in the construction of a market attractiveness/business position matrix, but they do not require this type of data collection.

Which of the Following Steps Involved in the Construction of a Market