Tag Heuer comes up with a new range of luxury watches,targeting the rich and privileged section of the market that has the resources to buy luxury cars and other luxury goods.Which of the following demographic descriptors is being emphasized in this case?
A)Sex
B)Education
C)Income
D)Race

Question

Quizplus · Accepted Answer

The demographic descriptor being emphasized in this case is income, as the target market is the rich and privileged section of the market who have the resources to buy luxury products.

Tag Heuer Comes Up with a New Range of Luxury