The final step in constructing a market attractiveness/business position matrix is to:
A)assess the current position of each potential target market on each factor.
B)choose segments to target and allocate resources.
C)project the future position for each segment.
D)identify key factors underlying attractiveness and competitive position dimensions.

Question

Quizplus · Accepted Answer

The final step in constructing a market attractiveness/business position matrix is to choose segments to target and allocate resources based on the analysis of market attractiveness and business position. This involves determining which segments are most attractive and aligning them with the resources available to the company. Assessing the current position of each potential target market on each factor and identifying key factors underlying attractiveness and competitive position dimensions are earlier steps in constructing the matrix, while projecting the future position for each segment is not necessary for this final step.

The Final Step in Constructing a Market Attractiveness/business Position Matrix