Touch mobile service providers observes that the 55-65 and the 65-plus segment with their high disposable incomes and their ability to devote time to new habits are a lucrative market opportunity for them.So they focus on this segment to increase the usage and penetration of Touch mobile's services.Which of the following demographic descriptors is being used as the basis for this market segmentation?
A)Age
B)Education
C)Occupation
D)Sex

Question

Quizplus · Accepted Answer

The market segmentation is based on the age demographic descriptor, as the target market is identified as the 55-65 and 65-plus age segments. The high disposable incomes and the ability to devote time to new habits are characteristics associated with these age groups. Therefore, Touch mobile service providers are focusing on this age group to increase the usage and penetration of their services.

Touch Mobile Service Providers Observes That the 55-65 and the 65-Plus