Which of the following is the first step in the market segmentation process?
A)Specify criteria that define the segment
B)Determine segment size and potential
C)Identify a homogeneous segment that differs from other segments
D)Create a unique brand image

Question

Quizplus · Accepted Answer

The first step in the market segmentation process is to identify a homogeneous segment that differs from other segments. This means finding a group of consumers who share similar characteristics, needs, and preferences that are different from other potential segments. Once this is done, criteria can be specified to define the segment and its size and potential can be determined. Creating a unique brand image comes later in the process, after the segment has been identified and analyzed.

Which of the Following Is the First Step in the Market