Dividing the market for a particular type of automobile into customers who seek style and customers who seek durability is an example of:
A)mass marketing.
B)product positioning.
C)demand function modification.
D)market segmentation.

Question

Quizplus · Accepted Answer

Dividing the market into customers who seek style and customers who seek durability is an example of market segmentation, which involves dividing a larger market into smaller groups of consumers who have common needs or characteristics. This allows the company to better tailor their marketing and product development efforts to meet the specific needs of each group.

Dividing the Market for a Particular Type of Automobile into Customers