_____ entails designing product offerings and marketing programs that can establish an enduring competitive advantage by creating a unique brand image in the customer's mind.
A)Product positioning
B)Target marketing
C)Product placement
D)Brand positioning

Question

Quizplus · Accepted Answer

Brand positioning involves creating a unique brand image in the customer's mind through product design and marketing programs. Product positioning refers to how the product is positioned in the market relative to its competition, while target marketing refers to selecting a specific group of customers to market to. Product placement refers to the physical location where products are displayed or featured in media content.

_____ Entails Designing Product Offerings and Marketing Programs That Can