Firms aiming a single product and marketing program at the mass market are always successful in their marketing endeavors.

Question

Quizplus · Accepted Answer

While targeting the mass market can be a successful strategy for some firms, it is not always the case. It depends on various factors such as the competition, the needs and preferences of the target market, the marketing mix elements (product, price, promotion, and place), and the overall marketing environment. In some cases, targeting a niche market or using a differentiated marketing approach may be more effective in achieving the desired results.

Firms Aiming a Single Product and Marketing Program at the Mass