Each market segment consists of:
A)people with different needs and wants in terms of particular features,but who are willing to pay approximately the same amount for a product type.
B)people with similar needs and characteristics that lead them to respond in a similar way to a particular product offering and marketing program.
C)people who are similar with regard to specific characteristics,such as age,income,or sex,regardless of their product needs.
D)a diverse group of people who share some characteristic,such as the Baby Boom generation,regardless of their product interests.

Question

Quizplus · Accepted Answer

Market segments are groups of consumers who share similar characteristics and needs, which lead them to respond in a similar way to a particular product offering and marketing program. Option B best fits this definition. Options A and C are partially correct but do not encompass the full meaning of a market segment. Option D is incorrect because a diverse group of people who share only one characteristic is too broad to be considered a specific market segment.

Each Market Segment Consists Of