Marketers in many fields are offering frequency-marketing programs that __________________.
A) test internal mailing lists
B) offer concrete rewards to frequent customers
C) comprise an external mailing list
D) need a salesperson to help implement

Question

Marketers in many fields are offering frequency-marketing programs that __________________.
A) test internal mailing lists 
B) offer concrete rewards to frequent customers 
C) comprise an external mailing list 
D) need a salesperson to help implement

Quizplus · Accepted Answer

Frequency-marketing programs are designed to encourage and reward frequent customers. Marketers offer incentives such as discounts, exclusive access, or other tangible benefits to customers who make repeat purchases or engage with their brand on a regular basis. The focus is on building long-term loyalty and increasing customer lifetime value. The other choices are not directly related to frequency-marketing programs.

Marketers in Many Fields Are Offering Frequency-Marketing Programs That __________________