Which forms of media can be used in executing direct marketing programs?
A) direct mail only
B) social media only
C) direct mail, digital, social, and mobile media
D) e-commerce only

Question

Which forms of media can be used in executing direct marketing programs? 
A) direct mail only 
B) social media only 
C) direct mail, digital, social, and mobile media 
D) e-commerce only

Quizplus · Accepted Answer

Direct marketing programs can make use of multiple forms of media to reach the target audience effectively. Direct mail is a traditional method, but the use of digital, social, and mobile media can enhance the program's reach and effectiveness. E-commerce can also be a component of a direct marketing program but is not the only form of media that can be used. Therefore, option C is the best choice as it includes the most comprehensive range of media options.

Which Forms of Media Can Be Used in Executing Direct