A marcom manager,or marketing communications manager-which may be folded into the chief marketing officer role-plans an organization's overall communications program and oversees the various functional specialists inside and outside the organization.

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A marcom manager is responsible for planning an organization's overall communications program and overseeing the various functional specialists both within and outside the organization. This role can be folded into the Chief Marketing Officer role, depending on the size and structure of the organization.

A Marcom Manager,or Marketing Communications Manager-Which May Be Folded into the Chief