What Are Three Main Purposes of Direct Marketing Programs?
What are three main purposes of direct marketing programs?
A) To close the sale, identify prospects, and engage consumers
B) To identify target markets, tailor the message, and support brand identity
C) To provide information, answer questions, and foster brand loyalty
D) To reward customers, furnish information, and generate brand preference
For consumers,what is often a benefit of direct marketing?
A direct marketing transaction can take place ___________.
B) only in store
C) only online
D) only through omnichannel
In evaluating direct marketing programs,which of the following are frequently used measures?
A) Cost per media and cost per consumer
B) Cost per rating point and cost per share
C) Cost per thousand and cost per million
D) Cost per inquiry and cost per order