In Chobani yogurt's positioning as the yogurt with quality ingredients only,it can benefit the position of the brand with:
A) competitors.
B) integrated brand promotion.
C) not having any advertising.
D) taking information out of any advertising.

Question

In Chobani yogurt's positioning as the yogurt with quality ingredients only,it can benefit the position of the brand with: 
A) competitors. 
B) integrated brand promotion.  
C) not having any advertising. 
D) taking information out of any advertising.

Quizplus · Accepted Answer

Positioning Chobani yogurt as a brand that uses only quality ingredients can benefit from integrated brand promotion, which includes various marketing tactics such as advertising, public relations, direct marketing, and personal selling. Through integrated brand promotion, the brand can communicate its unique selling proposition to the target audience through various channels, resulting in increased brand awareness, customer loyalty, and sales.

In Chobani Yogurt's Positioning as the Yogurt with Quality Ingredients