One big plus from a product position that stays consistent over time,like Chick-fil-A's "Eat More Chicken" campaign,is that it:
A) is more likely to break through advertising clutter.
B) successfully reaches nonusers.
C) doesn't need to target a particular segment.
D) is easily repositioned.

Question

One big plus from a product position that stays consistent over time,like Chick-fil-A's "Eat More Chicken" campaign,is that it: 
A) is more likely to break through advertising clutter. 
B) successfully reaches nonusers. 
C) doesn't need to target a particular segment. 
D) is easily repositioned.

Quizplus · Accepted Answer

By having a consistent product position, the brand can create a unique identity and establish itself in the market, making it easier to break through the clutter of other advertisements. This can help the brand stand out and be more memorable to consumers.

One Big Plus from a Product Position That Stays Consistent