_____ involves the overlapping of four important factors: current relevance to the consumer,credibility or consumer belief in the brand,differentiation or a recognition of uniqueness,and "stretch" or the potential for consumer relevance over time.
A) SWOT analysis
B) Competitive field
C) Brand opportunity
D) Niche marketing

Question

_____ involves the overlapping of four important factors: current relevance to the consumer,credibility or consumer belief in the brand,differentiation or a recognition of uniqueness,and "stretch" or the potential for consumer relevance over time.
A) SWOT analysis 
B) Competitive field 
C) Brand opportunity  
D) Niche marketing

Quizplus · Accepted Answer

The four factors mentioned, current relevance, credibility, differentiation, and stretch, are all key components of a brand opportunity. SWOT analysis and competitive field analysis may touch on some of these factors, but they are not specifically focused on identifying and maximizing brand opportunities in the same way. Niche marketing is also related to differentiation, but does not necessarily encompass all four factors mentioned in the question.

_____ Involves the Overlapping of Four Important Factors: Current Relevance to the Consumer,credibility