Question 1

Core benefits are provided by the augmentations to the actual product.

Accepted Answer

Core benefits are the fundamental needs or wants that consumers satisfy by consuming the product or service, not the augmentations added to the actual product.

Question 2

Consumers purchase shopping products after searching for the best value.They compare features and benefits through the shopping process.

Accepted Answer

Consumers typically engage in a search process to find the best value for shopping products. This involves comparing features, benefits, and prices of different options before making a purchase decision.

Question 3

Convenience products are inexpensive goods and services consumers buy frequently with limited consideration.

Accepted Answer

Convenience products are characterized by their low cost and frequent purchase, and consumers typically do not devote much time or effort to deciding whether to buy them. Examples include bread, milk, and gasoline.

Question 4

Many products combine elements of both goods and services.

Accepted Answer

Many products in today's economy are a combination of physical goods and accompanying services, such as warranties, maintenance, and support. Examples include smartphones, cars, and appliances.

Question 5

The perishability of services means that providers cannot store them for later use.

Accepted Answer

Perishability means that services are consumed or used up at the time they are produced, and cannot be stored for later use.

Question 6

Hennie is in the market for a new computer.He is leaning toward buying a model produced by Micromax because he likes the fact that they have a two-year warranty,and he has heard good things about the company's customer phone support and Website.Hennie's choice appears to be influenced by the augmented product offered by Micromax.

Accepted Answer

Hennie's choice is influenced by the augmented product, which includes the warranty and customer support offered by Micromax, indicating that he values these additional benefits beyond just the physical computer itself.

Question 7

Maintenance,repair,and operating products (MRO)are small-ticket items that businesses consume on an on-going basis but are not incorporated into the final product.

Accepted Answer

MRO products are indeed small-ticket items that are consumed on an ongoing basis but are not incorporated into the final product.

Question 8

Unsought products are those goods and services that consumers purchase only out of necessity.Traditionally,these products require little marketing and are quite easy to sell.

Accepted Answer

Unsought products are actually products that consumers do not actively seek out or think of buying, such as life insurance or funeral services. These products require more marketing effort and strategy to convince consumers to purchase them.

Question 9

Augmented products are included in buy-one-get-one-free offers or when restaurants allow patrons to drop business cards in a large fishbowl for a chance at a free meal.

Accepted Answer

Augmented products refer to additional services or benefits that come with a product or service to differentiate it from competitors, not promotional offers or contests.

Question 10

The warranties and customer phone support a firm provides with its products are part of the actual product.

Accepted Answer

Warranties and customer phone support are considered part of the augmented product, not the actual product. The actual product refers to the physical item or core service being offered, while the augmented product includes additional services or benefits that enhance its value.

Question 11

Consumer products are products intended for personal use or consumption.

Accepted Answer

Consumer products are indeed products intended for personal use or consumption.

Question 12

Specialty products are products that consumers seldom purchase but are important to the consumer.If the product is unavailable,substitutes are not considered.

Accepted Answer

The definition of specialty products states that substitutes are not considered, making them important and unique to the consumer.

Question 13

A management consulting firm offers pure services in a packaged management program.The program includes tools for effective time management,conflict resolution,and risk management skills.

Accepted Answer

The statement mentions that the management program includes tools for effective time management, conflict resolution, and risk management skills, indicating that the firm offers pure services in a packaged management program.

Question 14

Consistency in quality tends to be very high for most services.

Accepted Answer

Services are characterized by variability in quality due to their intangible nature and the fact that they are often produced and consumed simultaneously, making it difficult to achieve high consistency.

Question 15

A product can be anything that a company offers to satisfy customer needs and wants.This includes physical goods,services,and ideas.

Accepted Answer

This statement is true. A product can be either a physical good or a service, as well as an abstract concept or idea that satisfies customers' needs and wants.

Question 16

Margo has decided to join Tone-It-Up Fitness in an effort to become physically fit.The core benefit Margo is seeking revolves around her desire to become more physically fit.

Accepted Answer

The statement clearly states that Margo wants to become physically fit and has joined Tone-It-Up Fitness for that purpose, indicating that the core benefit she is seeking is related to physical fitness.

Question 17

A meal at a family restaurant is an example of a pure service.

Accepted Answer

A meal at a family restaurant is not a pure service, as it involves tangible elements such as food and drink. It is a mixture of goods and services.

Question 18

A product is a good or service that a business offers to satisfy consumer needs and wants.

Accepted Answer

This statement is true. A product can be a physical good, such as a car, or a service, such as a haircut, that is offered to consumers to fulfill their needs and desires.

Question 19

The brand name and packaging of a product are considered part of the actual product.

Accepted Answer

The brand name and packaging are considered part of the product's overall image and identity and can influence a consumer's perception and purchasing decision.

Question 20

Products fall into two broad categories: consumer products and business products.

Accepted Answer

This statement is true. Consumer products are meant to be purchased and used by individual customers, while business products are intended for use by other businesses or organizations.

Quiz 11: Part 1: Product and Promotion: Creating and Communicating Value