Which of the following stimulates immediate sales activity through specific short-term programs aimed at either consumers or distributors?
A) public relations
B) sales promotion
C) trade shows
D) publicity

Question

Quizplus · Accepted Answer

Sales promotion is the specific short-term program aimed at either consumers or distributors to stimulate immediate sales activity. Public relations, trade shows, and publicity have a more long-term and general focus on building and maintaining relationships and creating a positive image for the company.

Which of the Following Stimulates Immediate Sales Activity Through Specific