Which advertising approach attempts to touch consumers' emotions?
A) Mass
B) Informed
C) Habitual
D) Soft-sell
E) Hard-sell
Correct Answer:
Verified
Q7: Advertising is usually paid for by the
Q11: The type of advertising used by charities,foundations,associations,hospitals,orchestras,museums
Q13: Banking,hairdressing and car washing are all examples
Q14: When at least some consumers consider a
Q15: Who is ultimately responsible for monitoring the
Q17: The marketing mix is also known as
Q18: The _ initiates the advertising effort by
Q19: Which of the following does NOT define
Q20: The process a business uses to satisfy
Q21: All of these terms EXCEPT _ refer
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