When at least some consumers consider a product to have a distinct identity from its competitors,it is known as the ________.
A)advertising
B)brand
C)tagline
D)logo
E)trademark

Question

Quizplus · Accepted Answer

A brand is a name, term, design, symbol, or other feature that distinguishes one seller's product from those of others. It is a way for consumers to identify and differentiate a product from its competitors. Therefore, when consumers perceive a product to have a distinct identity, it is known as a brand. Advertising, tagline, logo, and trademark are all important elements of branding, but they alone do not constitute a brand.

When at Least Some Consumers Consider a Product to Have