Which of the following does NOT define advertising?
A) Paid form of communication.
B) Sponsor is identified.
C) Usually personal in nature.
D) Tries to inform,persuade or influence the audience.
E) Uses mass media.
Correct Answer:
Verified
Q14: When at least some consumers consider a
Q15: Who is ultimately responsible for monitoring the
Q16: Which advertising approach attempts to touch consumers'
Q17: The marketing mix is also known as
Q18: The _ initiates the advertising effort by
Q20: The process a business uses to satisfy
Q21: All of these terms EXCEPT _ refer
Q22: 'I liked the ad,but what was it
Q23: _ is responsible for shifting the focus
Q24: _ estimates the likelihood that a particular
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