All of these terms EXCEPT ________ refer to concepts in integrated marketing communications (IMC)and brand communication (BC).
A)connection planning
B)media neutrality
C)cross-media points
D)multimedia advertising
E)multi-touch-point approach

Question

Quizplus · Accepted Answer

"Cross-media points" is not a commonly used term in integrated marketing communications (IMC) and brand communication (BC). The other options refer to strategies or concepts used in IMC and BC to ensure consistent messaging across various media and touchpoints.

All of These Terms EXCEPT ________ Refer to Concepts in Integrated