The particular group of consumers thought to be potential customers for the goods and services of an organisation constitutes the ________.
A)product category
B)demographic segment
C)product use segment
D)feasible market
E)target market

Question

Quizplus · Accepted Answer

The group of consumers who are targeted by an organization for their goods and services is known as the target market. It is the specific segment of the market that the organization aims to focus its marketing efforts towards. Therefore, option E, 'target market' is the correct answer. Option A refers to the broad category under which a product falls; option B refers to a category of customers who share common characteristics, such as age, income, or gender; option C refers to a group of customers who use a product in a similar way; and option D refers to the portion of the market that a company can realistically serve.

The Particular Group of Consumers Thought to Be Potential Customers