The whole purpose behind good body copy is to
A)be clever, entertaining, or funny.
B)pull together the headline, subhead, and visuals.
C)give all the possible reasons to buy the brand.
D)tell a more complete story of the brand.

Question

Quizplus · Accepted Answer

The purpose of good body copy is to provide a more complete and detailed story of the brand, serving as an extension of the headline and subhead. While being clever, entertaining, or funny may be a bonus, the main goal is to provide information and persuade the reader to take action. Giving all possible reasons to buy the brand is also important, but this can be achieved through clear and informative messaging rather than just listing features and benefits.

The Whole Purpose Behind Good Body Copy Is to