An advertisement for a Michigan resort features the headline, "Endless Coast.Endless Sand.Endless Sunset.Endless Time.Lighthouse Harbor Lodge." This headline has the primary purpose of
A)identifying the brand.
B)establishing a tone or emotion.
C)selecting the audience.
D)giving advice to the reader.

Question

Quizplus · Accepted Answer

The headline is setting a tone and emotion for the advertisement, promoting the idea of an idyllic, relaxing vacation with endless opportunities for leisurely activities. It does not identify the brand, select the audience or provide advice to the reader in this case.

An Advertisement for a Michigan Resort Features the Headline, "Endless