A subhead for a Michigan resort ad reads,"Michigan's Oldest Resort.In the Woods.On the Cliffs.At the Beach.Location,Location,Location.Best Location on the Lake for the Past 130 Years." This copy fulfills the basic job of the subhead,which is to:
A) speak directly to readers with sound advice about the brand.
B) target a specific demographic group to consider the brand.
C) add key selling points about the brand.
D) promote a good feeling about the brand.

Question

A subhead for a Michigan resort ad reads,"Michigan's Oldest Resort.In the Woods.On the Cliffs.At the Beach.Location,Location,Location.Best Location on the Lake for the Past 130 Years." This copy fulfills the basic job of the subhead,which is to: 
A) speak directly to readers with sound advice about the brand.  
B) target a specific demographic group to consider the brand. 
C) add key selling points about the brand. 
D) promote a good feeling about the brand.

Quizplus · Accepted Answer

The subhead provides multiple key selling points about the resort, including its age, location in the woods, on the cliffs, and at the beach, as well as highlighting its reputation as having the best location on the lake for the past 130 years.

A Subhead for a Michigan Resort Ad Reads,"Michigan's Oldest Resort