Copywriters are not fond of ____, since it allows audiences to approve or disapprove of copy after the fact, once the ad has been produced, and then submit their "report card."
A)evaluative copy research
B)copy approval
C)postproduction review
D)developmental copy research

Question

Quizplus · Accepted Answer

Evaluative copy research involves assessing the effectiveness of an advertisement after it has been produced, allowing audiences to give feedback, which can be seen as a "report card" on the copy.

Copywriters Are Not Fond of ____, Since It Allows Audiences