The component of advertising that defines the goals of the advertiser and how those goals will be achieved is known as
A) marketing objective.
B) advertising planning.
C) creative strategy.
D) message strategy.
Correct Answer:
Verified
Q16: The unique selling proposition (USP) concept links
Q17: One drawback of reason-why ads is that
Q18: Comparison ads are rarely seen outside the
Q19: Humorous versions of advertisements often prove to
Q20: There is evidence that as the media
Q22: Repetition advertising is a(n) _ game that
Q24: The main advantage of using an intense
Q25: One of the strategic implications of the
Q26: Scientific research has suggested that false memories-including
Q35: A slice-of-life advertisement attempts to identify a
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents