There is evidence that as the media environment gets more cluttered, feeling-based ads may actually do better than thought-based ads.

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This is supported by research that suggests that in a cluttered media environment, consumers are more likely to remember and respond to emotional ads that resonate with them on a personal level, rather than ads that rely on logical arguments or information. This may be because emotional ads are more likely to capture the viewer's attention and create a memorable experience.

There Is Evidence That as the Media Environment Gets More