The unique selling proposition (USP) concept links the brand name with the removal of fear or anxiety.
Correct Answer:
Verified
Q1: An advertorial is an ad that is
Q12: Feel-good ads sometimes focus on certain aspects
Q13: The goal of a humor ad is
Q14: With few exceptions, it has been proven
Q15: "The night-time, sniffling, sneezing, coughing, aching, stuffy-head,
Q17: One drawback of reason-why ads is that
Q18: Comparison ads are rarely seen outside the
Q19: Humorous versions of advertisements often prove to
Q20: There is evidence that as the media
Q21: The component of advertising that defines the
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