Scientific research has suggested that false memories-including false memories of products that don't even exist-can actually be created in the minds of consumers.

Question

Quizplus · Accepted Answer

Yes, scientific research has found that false memories can be created in the minds of consumers, including false memories of products that do not actually exist. This phenomenon is known as the misinformation effect, which occurs when people are exposed to misleading information that affects their recall or recognition of events or objects. Marketers can use this knowledge to create brand memories and associations in consumers, even if the experience is fabricated or exaggerated.

Scientific Research Has Suggested That False Memories-Including False Memories of Products