Strategic implications of fear-appeal ads include the strong possibility that they will provide the consumer with a socially acceptable defense for buying the brand.
Correct Answer:
Verified
Q22: Repetition advertising is a(n) _ game that
Q24: The main advantage of using an intense
Q25: One of the strategic implications of the
Q26: Scientific research has suggested that false memories-including
Q28: If you are ever going to understand
Q29: Advertisers don't just want their brand to
Q30: Very simple strategies centering on _ are
Q31: A frequent criticism of social anxiety ads
Q32: The transformational ad focuses on the risk
Q35: A slice-of-life advertisement attempts to identify a
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