If you are ever going to understand advertising, you have to understand that objects have social meanings.

Question

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Advertising often goes beyond just promoting a product's features and benefits. Objects depicted in ads carry social meanings and symbolize values, lifestyles, and aspirations that the target audience may identify with or aspire to. Understanding these social meanings is essential to grasp the psychology of advertising and how it influences consumer behavior.

If You Are Ever Going to Understand Advertising, You Have