The transformational ad focuses on the risk of physical harm or negative social consequences if the consumer neglects to use a certain brand.
Correct Answer:
Verified
Q27: Strategic implications of fear-appeal ads include the
Q28: If you are ever going to understand
Q29: Advertisers don't just want their brand to
Q30: Very simple strategies centering on _ are
Q31: A frequent criticism of social anxiety ads
Q33: Transformational ads connect brands so closely to
Q34: A slogan is a(n) _ linked to
Q35: One of the most effective types of
Q36: Some people assume a brand is the
Q37: Social roles-mothers, fathers, romantic partners-and the consumer's
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